146 - That I've Been Telling the Wrong Groups the Wrong Things

The Art of Noticing

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146 - That I've Been Telling the Wrong Groups the Wrong Things

May 08, 2024

Transcript

Today I noticed that I've been telling the wrong audiences about the wrong aspects of my business: telling the writers about my new books that only readers would care about, and talking about the creative process with readers - things that only writers would care about. I just assumed everyone is interested in everything, but that's not true.

The creative lesson I took from this Noticing is that to truly connect and resonate, you must deeply understand your specific audience and tailor your messaging to directly speak to their particular interests and perspectives..

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The Art of Noticing

**A Bite-Sized Podcast that Teaches You to See and Use the Creative Inspiration That's Already Around You** Trouble with the muse? Believe me, I get it. Even after 120 books and a show on Hulu, I have as much trouble “finding the magic” as anyone. But the truth is, you don’t need to seek inspiration because it’s already all around you … if you know how to see it. Each 10-minute episode of “The Art of Noticing” contains two parts: something small and almost random I noticed around me, then a creative lesson I made from it, like spinning gold from straw. Whether it’s something in the news, the rhythm of rain against the window, a bit of trivia, word from a friend, or some small tidbit I picked up somewhere, anything can be creative fuel if you can learn to see what’s in front of you. Nothing is ordinary. Everything is art! /// Find show notes, transcriptions, and multi-weekly blog posts at https://www.johnnybtruant.com

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